Aussie news - Nando's pole-dancing mum Australia's most hated TV ad

# The Sunday Telegraph
# May 15, 2010

A NANDO'S commercial featuring a topless, pole-dancing mum who serves a chicken dinner to her children is the most complained about Australian commercial of the decade.

The advertisement drew more than 350 complaints to the Advertising Standards Bureau when it first aired in 2007, more than any other commercial since 1998.

Close behind were the Mentos Ice chewing gum commercial in which a man's nipples extend after eating a mint, the Advanced Medical Institute's billboards and a confronting anti-smoking campaign featuring a woman's rotting mouth.

The Nando's commercial, which shows a stripper in a nightclub wiggling her bottom in the face of a male patron before she sits down to dinner with her family at a Nando's restaurant, was one of many commercials complained about for portraying sex, nudity or gender discrimination.

Despite the wave of condemnation the ASB dismissed all complaints against the ads.